About us
Cycling. Coffee. Community.
Rule #65 is a family-run bike shop, workshop and coffee bar on South Street in Wincanton. We have looked after riders in and around town since 2020 — fitting bikes, fixing bikes and serving coffee to anyone who needs an excuse to stop.
Our story
A proper local bike shop, with coffee
Rule #65 is a family-run business, locally owned and operated, serving the cycling community in and around Wincanton since 2020. You will find us on South Street, a short walk from the town centre, in a shop that is part bike shop, part workshop and part coffee bar.
Our name comes from the rules of cycling — rule #65, maintain and respect your machine — and it is the standard we hold every bike to. Whether it is a child's first bike, a commuter e-bike or a carbon race bike, it leaves us properly built, properly set up and ready to ride.
We carry a wide range of bikes and accessories, including road, mountain, gravel, hybrid, kids and electric bikes, along with clothing, parts and tools. Our staff are always happy to help you find the right gear, and you will always be talking to someone who rides.
We try to offer a good old-fashioned, friendly and personal service. Ring us, email us or just walk in and speak to a person — that is the whole point of a shop like ours.
Since 2020
Independent, locally owned and family run
1 South Street
Wincanton, Somerset BA9 9DH
Shop, workshop, coffee
All three under one roof
What we do
Three things, done properly
The shop
Bikes, parts, accessories and clothing for every kind of riding — road, mountain, gravel, hybrid, kids and electric. We are an official Ridley dealer and stock brands including Nukeproof, with sizes and models on the floor you can try.
The workshop
Servicing, repairs and rebuilds, from a quick safety check or puncture to a full strip and rebuild. We look after e-bike systems too, and we will always tell you straight what your bike needs before we start.
The coffee bar
Freshly brewed coffee, cakes and good conversation. Plenty of local rides start and finish on South Street, and the coffee is the reason why.
More than a shop
Part of the local riding scene
We are proud to be part of Wincanton's cycling community and always happy to help new riders get started. Here is where you will find us out and about online.
Cycle to Work
Save up to 42% on a new bike, e-bike and kit through your employer, with the paperwork handled here.
Take a lookBike Finder
Not sure what you need? Answer a few questions and we will point you at the right kind of bike.
Take a lookPlaces to Ride
Local loops, trails and coffee stops we recommend around Wincanton and the surrounding countryside.
Take a lookJournal
News from the shop, new arrivals, workshop advice and stories from the roads and trails.
Take a lookGet in touch
Ask us anything
Wondering whether we have your size in stock, what a repair is likely to cost, or how Cycle to Work works? Send us a note and it lands with the team in the shop — we will come back to you as soon as we can.
Visit us
Come and see us
The kettle is on and the workshop diary is open. Call in for a look around, a coffee, or to book your bike in — we are on South Street, right in the middle of Wincanton.
Get directions1 South Street
Wincanton, Somerset
BA9 9DH
Opening hours
- Monday
- Closed
- Tuesday
- 10:00 – 17:00
- Wednesday
- 09:00 – 17:00
- Thursday
- 09:00 – 17:00
- Friday
- 09:00 – 17:00
- Saturday
- 09:00 – 17:00
- Sunday
- Closed