Eat Sleep MTBMountain bike fans around the world woke up pumped when Blake Samson — freeride legend, hardtail rebel, and all‑around stoke dealer — dropped the video we’ve all been waiting for: “It’s official: I’m riding for Nukeproof Bikes.” In the clip, Blake wears his trademark grin while introducing his new partnership with the iconic mountain bike […]
Mountain bike fans around the world woke up pumped when Blake Samson — freeride legend, hardtail rebel, and all‑around stoke dealer — dropped the video we’ve all been waiting for: “It’s official: I’m riding for Nukeproof Bikes.” In the clip, Blake wears his trademark grin while introducing his new partnership with the iconic mountain bike brand, signaling an exciting future ahead on two wheels.
For years, Blake has been one of the most electrifying and influential riders in the MTB world — known for his fearless style, boundary‑pushing edits, and infectious energy on and off the bike. Rooted in freeride, dirt jump, park sessions, and beyond, his riding has inspired riders to challenge their own limits.
Now, aligning with Nukeproof — a brand beloved for its performance‑oriented bikes and rider‑first ethos — feels like a natural next step. Nukeproof’s bikes have long been staples in raw, rowdy riding videos and bikes you want to ride — from hardtails shredding chunky terrain to full‑blown enduro and freeride machines built for big lines and bold adventures.
Many riders first discovered Blake through his entertaining and heartfelt video content over the years — from UK freeride spots and mountain bike parks, to scenic trips and technical hardtail tests. Whether it’s his stunts, spirited personality, or just the infectious joy he brings to every ride, he’s built something rare in the MTB community. Before this new chapter, Blake spent years leading content and connecting with riders around the globe, sprinkling hype wherever his wheels landed.
Blake hasn’t just signed with a brand — he’s joined a team poised for growth and evolution. With Nukeproof’s range of bikes, from hardtails to aggressive trail and enduro rigs, and Blake’s knack for finding the fun in every trail, we’re likely in for a fresh wave of content that mixes technical rides, inspiring adventures, and plenty of send.
For riders and fans, this partnership means one thing: more head‑tilting stunts, more hyped riding shots, and more of Blake’s infectious stoke — this time rolling Nukeproof paint.
Keep your eyes peeled — Blake’s YouTube and social channels are sure to light up with fresh builds, bike checks, and the kind of riding only he can deliver. And if this announcement is anything to go by, Nukeproof’s line‑up just got a whole lot more exciting with Blake at the handlebars.
Stay connected with Blake’s latest riding adventures, bike builds, and behind‑the‑scenes content across his social channels:
Cheer on Blake and stay up to date with official Nukeproof news, bike launches, and rider content here:
View the range of Nukeproof bikes we have in stock and for sale here https://www.rule65.co.uk/nukeproof